If you’ve built a business through a Facebook group, adding an online store can make the next step easier for customers. They can explore what you offer, see what’s available and buy, while the group continues bringing people together.
That was the opportunity for Ultimate Hunt Giveaways. They’d built a growing community of outdoor enthusiasts entirely through Facebook and were ready for their first website. They wanted a local team they could trust and found DDC through other work we’d completed in the region.
Give customers a place to explore and buy
With a hunting experience, customers need to understand what’s included, where they’ll stay and how the giveaway works before buying an entry.
Each giveaway page brings that information together with photography, trip details and pricing. Someone arriving from Facebook can explore the experience and purchase entries in the same place.
Facebook still has its own role, including the live draws. The website gives the business a consistent destination to share for each giveaway, with details customers can return to when they’re ready.
That’s a useful way to plan your own site: start with the information customers need and the action they’re trying to take.
Make the store fit the way you sell
This was an unusual e-commerce project, and that’s part of what made it interesting. Customers are buying entries for a chance to win a hunting experience, with a fixed number available for each giveaway.
We used WordPress and WooCommerce to build a custom online store around that process. Stripe, including Link, handles payment processing, while ActiveCampaign supports the business’s email lists and marketing campaigns. Both integrations were part of the original project and remain in use.
Keep entry availability clear
Say a giveaway has 400 entries available. The website needs to show that limit, how many entries have sold and how many are still available as purchases come through.
Customers can purchase several entries for one giveaway or add entries for different giveaways to the same cart. Once all the entries for a giveaway have sold, the store stops accepting further purchases for it. Closed listings and winner announcements give visitors somewhere to see the outcome.
That’s where the custom work matters: the entry limit has to shape the purchasing process as well as what appears on the page. If your business has its own limits or purchase rules, work those out early. They’re part of how the store needs to function.
Store spotlight
The entry limit does two jobs
- It tells customers how many entries are available for a giveaway.
- It determines when the store stops accepting purchases.
- The information on the page and the purchasing limit need to stay in step.
Develop the brand alongside the website
The brand took shape alongside the website. As the client explored names and settled on Ultimate Hunt Giveaways, we developed a visual identity centred on a distinctive elk logo.
At the time, we found few directly comparable websites to draw inspiration from. That made our conversations with the client an important part of the design process. We worked through how the experiences should be presented and refined the platform together as their plans developed.
Developing the identity and website together meant we could carry that visual direction through the catalogue and individual experience pages.
Give visitors answers from current website information
We later added our Beacon AI chatbot to help visitors find answers about the experiences they’re interested in.
Beacon connects with live giveaway information. Visitors can ask which hunts are available, how many tickets are left, whether a giveaway has sold out and who won a previous giveaway. It can also explain what a trip includes, answer general business questions and take messages for the team.
The useful part is the connection to information that changes. For a store selling limited entries, a question about availability needs an answer based on the current giveaway. That’s the starting point for considering a chatbot on your own website: which questions would it help people answer, and what information would it need?
Plan for what happens after launch
An online store needs someone responsible for keeping it current and looking after the technical side. For this business, that includes adding new experiences, maintaining the software and keeping the giveaway and purchasing features working properly.
The site launched in April 2025, and our work continues through a DDC website care plan. We provide managed WordPress hosting, managed plugin updates, security, maintenance and technical support. We also monitor site functionality, post new giveaway listings on the client’s behalf and adjust hosting resources as demand grows.
That’s something to plan before launching your own store. Decide who will add new offers, manage updates and help when something needs attention. Those responsibilities continue for as long as customers rely on the website.
The client has shared that the finished platform exceeded their original expectations, and we’re pleased to keep supporting the business as new giveaways go live.
You can explore Ultimate Hunt Giveaways to see the website. If you’re thinking about a website for a business you’ve built on social media, tell us what you have in mind.
