Does Your Trade Business Need a Website Upgrade? Here’s a Real Example of What’s Possible

Imagine this: You’ve just finished installing a set of custom doors for a high-end client. The craftsmanship is top-notch, the finish is flawless, and the client is thrilled. They tell you they’ll be recommending you to their friends and family. That’s great—but what happens when those potential customers look you up online?

If they land on a website that looks outdated, lacks clear product details, or—worse—doesn’t exist at all, you’ve just lost a sale before the conversation even started.

That’s exactly the situation Precision Doors found themselves in. A growing business with exceptional craftsmanship, but their website didn’t reflect their quality. It wasn’t bringing in leads, and it certainly wasn’t helping them stand out from competitors.

We see this all the time with businesses in the trades—amazing work in the real world, but an online presence that doesn’t do it justice. The good news? That’s fixable. In this post, we’ll walk you through how we transformed Precision Doors’ online presence, and how you can do the same for your business.

The Challenges: Why Their Old Website Wasn’t Cutting It

When Precision Doors first came to us, they had a problem we see often with small businesses in the trades:

They were experts in their craft, but they didn’t have the digital assets, branding, or website structure to showcase their work effectively.

Let’s break it down:

1. Lack of Digital Assets & Content Strategy

Precision Doors was a relatively new company, only two years old. That meant they didn’t have a library of professional photos, detailed product descriptions, or marketing materials that clearly communicated their value.

Think about it—if you’re a contractor or a tradesperson, your work speaks for itself. A stunning set of custom doors, a perfectly installed entryway—these are your selling points. But without high-quality photos and compelling descriptions, potential customers won’t see that value online.

Their old website had generic stock images that didn’t represent their actual products. There was no clear messaging about what set them apart from competitors, and visitors had to work too hard to figure out why they should choose Precision Doors.

2. Misalignment with Industry Standards

In industries like construction, custom manufacturing, and home improvement, presentation is everything. Customers expect a level of professionalism both in-person and online.

Precision Doors’ competitors had polished, modern websites that showcased their products beautifully. Meanwhile, their site felt incomplete—more like a placeholder than a true digital storefront.

They needed a site that would:

✅ Present their products with clarity and professionalism

✅ Highlight their unique selling points (custom manufacturing, premium materials, expert craftsmanship)

✅ Build trust with potential customers by aligning with industry standards

3. No Clear Conversion Strategy

A website isn’t just a digital brochure—it should work for your business.

One of the biggest issues with their old site was that it didn’t drive action. There were no clear calls to action (CTAs), no easy way for customers to request a quote, and no structured product pages to guide visitors toward a decision.

In other words, people could visit the website, but they had no reason to stay, explore, or take the next step.

Does this sound familiar? If your website isn’t helping you land more jobs or inquiries, then it’s not doing its job.

So, what did we do about it?

In the next section, we’ll walk through how we built a website that not only looked great but also worked as a 24/7 salesperson for Precision Doors.

The Solution: How We Built a Website That Works for Their Business

Precision Doors needed more than just a website. They needed a complete digital transformation—a site that didn’t just sit there but actually worked to attract and convert customers.

So, how did we do it?

1. Building a Brand Identity From the Ground Up

A website is just one piece of a company’s overall brand. Before we even started designing the site, we took a step back and asked:

👉 What does Precision Doors stand for?

👉 How do we communicate their quality and craftsmanship visually?

👉 How do we make sure their brand is recognizable across print and digital?

Logo & Branding Guide: Crafting a Cohesive Identity

The first thing we tackled was their logo. Their previous branding wasn’t strong or memorable—it didn’t reflect their expertise or the level of quality they delivered.

We designed a modern, professional logo that embodied their craftsmanship, using a strong yet sleek font and a color palette that exuded trust and precision. But a logo alone isn’t enough.

To ensure brand consistency, we also created a branding guide, outlining:

✅ The official colour scheme (so everything from the website to business cards matched)

✅ Typography guidelines for a polished, professional look

✅ Logo variations for different applications (digital, print, signage, etc.)

This wasn’t just about aesthetics—it was about making Precision Doors instantly recognizable, whether a customer saw their website, a brochure, or a truck wrap on the road.

2. Creating a High-Impact Website That Converts

Once the branding was in place, we focused on the website itself. The goal? To create a clean, modern, and conversion-focused website that would:

✔ Showcase their products professionally

✔ Provide a seamless experience across desktop and mobile

✔ Guide visitors toward contacting them for quotes and inquiries

A Visual Storytelling Approach: Letting the Doors Speak for Themselves

People buy with their eyes first—especially when it comes to home improvement. That’s why we structured the site around high-quality visuals of Precision Doors’ work.

📸 We helped them get professional photography of their custom doors to replace the generic stock images on their old site.

🖼️ We created clean, well-organized product pages with large, detailed images, so customers could see exactly what they were getting.

🖥️ We made the site fully responsive so it looked great on mobile, tablet, and desktop—since many customers browse on the go.

Now, when a potential customer visits the site, they immediately see the craftsmanship and quality that sets Precision Doors apart.

3. Implementing Lead Generation & Customer Engagement

A beautiful website means nothing if it doesn’t bring in business. That’s why we built the site with lead generation in mind.

🚀 Strategic Call-to-Action (CTA) Buttons

We placed clear “Request a Quote” and “Schedule a Consultation” buttons throughout the site, making it easy for visitors to take the next step.

📞 An Easy-to-Use Contact Form

We simplified the contact process, making sure inquiries go straight to their team with minimal effort. No confusing forms, no unnecessary steps—just a smooth, intuitive experience.

🔎 An FAQ Section to Address Common Customer Concerns

We knew from experience that customers often have the same set of questions. Instead of making them search for answers, we built an FAQ section to address pricing, installation, materials, and more.

💡 SEO Optimization for Better Search Rankings

Finally, we implemented SEO best practices to help Precision Doors rank higher on Google. This included:

✔ Writing product descriptions with keywords their customers actually search for

✔ Optimizing page load speed for a better user experience

✔ Adding metadata and structured headings for improved search visibility

The result? A website that doesn’t just look great—it actively brings in new leads and helps grow their business.

Next Up: The Results—How the New Website is Helping Precision Doors Grow

We didn’t just give Precision Doors a website makeover—we gave them a tool that actively supports their business growth.

In the next section, we’ll dive into the results:

📈 How the new site has increased their online inquiries

💼 How a strong brand identity has helped them stand out in the industry

🎯 How their website now works as a 24/7 salesperson

The Results: A Website That Attracts & Converts

At Dragos Design Creative, we don’t just build websites—we build digital assets that work for your business. For Precision Doors, the transformation was more than just a fresh look. Their new website has become a powerful sales tool, helping them attract new customers, establish credibility, and ultimately grow their business.

So, what’s changed?

1. A Professional & Trustworthy First Impression

Your website is often the first interaction potential customers have with your business. If it looks outdated or unfinished, they’ll assume the same about your work.

With Precision Doors’ new site:

✔ Customers immediately see high-quality images of their custom doors, creating a strong first impression.

✔ The branding is polished, consistent, and professional, reinforcing their reputation.

✔ The website is clean, easy to navigate, and mobile-friendly, making it effortless for visitors to find the information they need.

Before the redesign, customers might have hesitated to trust their expertise. Now, the website reflects their true craftsmanship and attention to detail—exactly what you’d want in a company designing custom doors for your home or business.

2. Enhanced Customer Experience & Navigation

A confusing or cluttered website can drive potential customers away. If people struggle to find answers, they’ll likely move on to a competitor.

We made sure that wouldn’t happen by:

✅ Creating clear product pages with detailed descriptions and professional images.

✅ Adding an FAQ section that addresses common concerns, reducing back-and-forth communication.

✅ Optimizing mobile responsiveness, ensuring customers can browse seamlessly from any device.

The result? More engaged visitors who stay longer on the site and explore their products.

3. A Website That Actually Generates Leads

A website should be a 24/7 salesperson, not just an online business card.

With the new website, Precision Doors has:

📈 More quote requests & inquiries—thanks to strategically placed “Request a Quote” buttons.

🎯 Higher conversion rates—because of a streamlined customer journey guiding visitors toward action.

📊 Better SEO rankings—so they show up higher when potential customers search for custom doors in their area.

Before the redesign, their website was not bringing in consistent leads. Now, it’s a proactive tool driving new business.

4. A Stronger Brand That Stands Out

Having a solid brand identity gives Precision Doors an edge over their competitors. With a refined logo, cohesive branding, and professional website, they now present themselves as an industry leader—not just another door company.

💡 Why this matters: When customers compare options, they gravitate toward the company that looks the most professional and trustworthy. Their new branding and website make that choice easy.