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Does Your Trade Business Need a Website Upgrade? Here’s a Real Example of What’s Possible
Co-Owner of Dragos Design Creative
Why Every Trade Business Needs a Website That Works
Picture this. You just wrapped up a custom door install for a high-end client. The work is solid. The finish is perfect. The client is over the moon and tells you they’ll be sending friends and family your way. That’s the kind of word of mouth every trade business loves. But what’s the next step, really? Where do those referrals go to check you out?
If someone looks up your business online and finds an outdated website (or worse, no website at all), you could be missing out on jobs you never even knew about. We’ve seen it time and time again. Great trades businesses losing leads because their online presence doesn’t match their real-world work.
This was exactly where Precision Doors found themselves. Their team builds some of the best doors in the business, but their website wasn’t showing that off. It wasn’t bringing in new customers. It didn’t even feel like it belonged to the same company.
We help trades businesses like Precision Doors upgrade their websites, showcase their work, and get found by the right people. In this post, we’re going to show you the full transformation. You’ll see the before-and-after, watch a video walkthrough of the new site, and get some real tips on how you can do the same for your own business.
Whether you’re just getting started, thinking about a website refresh, or searching for the right team to build your next site, this post is for you.
The Challenges: Why Their Old Website Wasn’t Cutting It
When Precision Doors first reached out, they were dealing with something we see all the time in the trades. Their team was full of skilled pros, but their website just wasn’t telling that story. It didn’t do their work justice.
1. Missing Digital Assets and Content Strategy
Precision Doors had only been around for a couple of years. They didn’t have a big library of professional photos or a set of polished product descriptions. There weren’t many marketing materials to help show off what made them special.
If you’re a contractor or tradesperson, you know your work speaks for itself. Maybe it’s a custom set of doors or an entryway that just feels right when it’s finished. Those are your real selling points. But if you don’t have strong photos and clear, convincing descriptions, people looking at your website won’t see the value you bring to the table.
2. Not Meeting Industry Expectations
In fields like construction, manufacturing, or home improvement, how you present your business matters—a lot. Customers expect a certain level of professionalism, not just in person, but online too.
Precision Doors looked at their competitors and saw slick, modern sites filled with crisp photos and clear info. Their own website felt half-finished. It didn’t stand out or feel like a real digital storefront.
They needed a site that would:
✅ Show off their products with clear, professional photos
✅ Highlight what makes them unique, like custom manufacturing and premium materials
✅ Build trust with new customers by matching the industry standard
3. No Clear Way to Get Leads
A website should do more than just exist. It should work for your business.
With their old site, there wasn’t any real path for a visitor to take. No strong calls to action. No simple way to request a quote or ask questions. Product pages weren’t organized in a way that made sense. People could visit, but there was nothing guiding them to stay, click, or reach out.
If your website isn’t helping you get new leads or inquiries, it’s not pulling its weight.
So, what did we do about it?
In the next section, I’ll walk you through how we turned things around. We didn’t just build a better-looking website. We created a site that works as a 24/7 salesperson, bringing in leads and showing off real projects. No more generic stock photos. No more confusing messaging. Just a clear, professional look at what makes Precision Doors the right choice.
Let’s get into the details.
The Solution: How We Built a Website That Works for Their Business
Precision Doors needed more than just a website. They needed a complete digital makeover. They didn’t just want something to put online and forget about. They wanted a site that would actually bring in customers.
So, how did we make it happen?
1. Building a Brand Identity From the Ground Up
A website is only one piece of the puzzle. Before we started on design, we stepped back and asked some big questions.
👉 What does Precision Doors stand for?
👉 How can we show their quality and craftsmanship, even to someone just scrolling by?
👉 How do we make sure their brand looks sharp and consistent, whether you see it on a business card, a website, or a truck?
Logo & Branding Guide: Making Their Identity Stand Out
The first thing we tackled was their logo. Their old branding didn’t really tell their story. It wasn’t memorable and didn’t match the level of care they put into their work.
We designed a modern, professional logo with clean lines, strong font, and a colour palette that gave off both trust and precision. But it didn’t stop there.
We put together a full branding guide. This laid out:
The official colours, so everything matched (website, shirts, business cards, you name it).
The right fonts for a polished, professional look.
A set of logo variations, so their branding stayed consistent whether it was online, in print, or on the side of a van.
It wasn’t just about looking good. It was about making Precision Doors easy to recognize, no matter where someone saw them.
2. Creating a High-Impact Website That Converts
Once the branding was locked in, we turned our attention to the website itself. The goal? Clean. Modern. And built to get results.
We wanted every visitor to see their products front and center, and to feel confident about reaching out.
A Visual Storytelling Approach: Letting the Work Speak for Itself
People make decisions with their eyes. That’s especially true for home improvement.
Instead of more stock images, we helped them arrange professional photography of their real projects.
We created clean, organized product pages with big, detailed images, so visitors could really see the craftsmanship.
And we made sure the website worked smoothly on any device (phone, tablet, or desktop). Because these days, most people check out businesses on the go.
Now, when someone lands on the site, the first thing they see is the quality and skill that sets Precision Doors apart.
3. Setting Up Lead Generation and Customer Engagement
A beautiful website doesn’t mean much if it doesn’t bring in new business. So we built the site with leads in mind from day one.
✅ Clear Call-to-Action Buttons: We added “Request a Quote” and “Schedule a Consultation” buttons throughout the site, making it easy for visitors to get in touch.
✅ Easy Contact Forms: The process for reaching out is simple. No complicated forms or endless questions, just a quick way for customers to connect.
✅ Helpful FAQ Section: We included an FAQ to answer common questions about pricing, installation, and materials, saving time for both the business and the customer.
✅ SEO That Works for the Trades: We wrote product descriptions using the same phrases people actually search for online. We optimized the site for speed and added proper headings and meta tags to help the site show up higher on Google.
The result? A website that not only looks sharp, but actually works to bring in new leads and help the business grow.
Next Up: The Results. How the New Website is Helping Precision Doors Grow.
We didn’t just give Precision Doors a website facelift. We built them a tool that helps their business grow, day in and day out.
In the next section, I’ll break down exactly what’s changed:
✅ How their new site is bringing in more online inquiries than ever
✅ The difference a strong brand identity makes in standing out from the competition
✅ And how their website is now working around the clock as a digital salesperson, even when the shop is closed
Ready to see what’s possible? Let’s look at the impact this upgrade has had on Precision Doors.
The Results: A Website That Attracts & Converts
At Dragos Design Creative, we don’t just build websites. We create digital tools that work for your business. For Precision Doors, this project went way beyond a fresh look. Their new site is a real sales tool, helping them reach new customers, build trust, and keep growing.
So, what changed?
1. A Professional First Impression That Builds Trust
Your website is usually your first shot at winning people over. If it feels outdated or unfinished, customers will wonder if your work is too.
With the new site, Precision Doors now has:
✔ High-quality photos of their real projects, shown front and centre
✔ Polished and consistent branding that makes them look trustworthy
✔ Clean, easy navigation and mobile friendly design so visitors find what they need fast
Before, some people might have second guessed their skills. Now, the website makes their attention to detail and craftsmanship clear. The kind of qualities you want in a company building something for your home or business.
2. A Smoother Customer Experience
If a website is confusing or cluttered, people don’t stick around. They move on to a competitor who makes it easier.
We changed that by:
✅ Creating clear product pages with strong photos and descriptions
✅ Adding an FAQ to answer common questions up front, so there’s less back-and-forth
✅ Making sure the site looks and works great on any device
The result? Visitors stay longer, check out more products, and are more likely to reach out.
3. A Website That Generates Real Leads
A website should do more than just sit there looking pretty. It should bring you new business.
Now, Precision Doors sees:
✔ More quote requests and inquiries, thanks to simple “Request a Quote” buttons
✔ Higher conversion rates, because it’s easy for customers to take the next step
✔ Better Google rankings, which means more people can find them when searching for custom doors
The old site was mostly just there. Now, their website works as a 24/7 salesperson.
4. A Brand That Stands Out
A strong brand is more than a good logo. It’s how you present your business to the world.
With their new branding and website, Precision Doors stands out as a leader, not just another option. When customers compare, it’s easy to see who takes their business seriously and delivers on their promises.
What This Means for Your Business
Precision Doors isn’t alone. A lot of small businesses in the trades do great work in the real world, but their websites just don’t show it.
So here’s a simple question for you:
Is your website helping your business grow, or is it actually holding you back?
If your site isn’t bringing in customers, showing off your work, or generating leads, it might be time for an upgrade. That’s exactly what we did for Precision Doors, and we can help you do the same.
Conclusion: A Your Website Is Your Best Sales Tool. Is It Working for You?
Think of your website like a custom-built door.
A good door welcomes people in. It makes a strong first impression and gives you peace of mind. A bad one? It sticks, creaks, and makes people think twice before coming inside.
Your website should be inviting, polished, and designed to get results.
If you’re ready to take your website to the next level and turn it into a true sales tool, let’s talk. We’ll build a site that shows your best work, attracts new customers, and helps your business grow.
Book a free consultation with us today and let’s start transforming your online presence.
Time for a Website That Opens More Doors
Your website should do more than sit online looking pretty. It should act as a 24/7 sales tool, drawing in new customers, building trust, and helping your business grow. If your current site isn’t doing that, maybe it’s time for an upgrade.
At Dragos Design Creative, we help trade businesses like yours stand out with websites that aren’t just beautiful, but built to convert. Whether you’re ready for a full redesign, want to sharpen your branding, or need a plan to bring in more leads, we’re here to help.
💡 Let’s build something great together.
📞 Book a free consultation today, and let’s talk about how your website can start working as hard as you do.
Before & Afters
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Screenshots of the project.
